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Possibly some of the worst marketing I've seen

Thermofocus

There was a time when I would have paid good money for a device that made kids become thoughtful and quiet when you pressed a smiley face button and zapped their brains with red laser beams. That’d be worth the money for sure.

It’s an ad for a $100 no-touch thermometer. I’m not sure why this is supposed to be better than any normal infrared thermometer that costs half as much.

It’s Italian. Maybe laser lobotomy is the “in thing” these days in Italy. I wonder if it works on seven year old girls.

The best part about the press release I received was the claim that “it will make parenting a delight!” I’ve got news for you, you baby zapping maniacs: I love my kids and I love being a dad but no thermometer in the world is going to make me suddenly think that parenting is some garden paradise.

Comments

  1. Asha Dornfest on 2008-01-24 13:38:35 wrote: This is HILARIOUS. But have you ever seen the pics of the Nosefrida? A great product, but it’s hard to get over those visuals. http://www.nosefrida.com/